AI · Technology · Transformation
Roth Advisory leads complex technology initiatives from strategy and architecture through to delivery — with experienced teams from consulting, architecture and engineering.
50+ projects worldwide · since 2019
Current focus
From chatbots and assistants to AI agents.
AI agents change architecture, governance and accountability.
How we can help
From AI strategy and software engineering to architecture and transformation, we connect strategic direction with technical delivery.
From prioritised use cases to production-ready AI agents and systems.
We identify valuable AI use cases, assess feasibility and impact, and establish the technical and organisational foundations for successful implementation.
Focus
Typical outcomes
Prioritised use cases, target architecture and roadmap.
Lead software initiatives and accelerate delivery with AI-enabled engineering.
We establish clear ownership for scope, architecture and delivery, and apply AI tools where they measurably improve engineering productivity and quality.
Focus
Typical outcomes
Delivery plan, technical decisions and quality criteria.
Align technology and data landscapes with business objectives.
We translate strategic objectives into robust target architectures, platforms and transformation paths with clear responsibilities.
Focus
Typical outcomes
Target architecture, transformation roadmap and governance.
Steer complex technology programmes across teams and organisations.
We lead programmes and workstreams through complex organisational and technical change – from transformations to integrations, migrations and carve-outs.
Focus
Typical outcomes
Programme structure, clear decisions and reliable execution.
How we work
Depending on the engagement, we take on individual senior roles, lead workstreams or assemble complete teams.
From individual senior roles to complete project teams.
Experienced specialists work directly within the engagement.
We integrate into the existing team or take on leadership where needed.
Expertise regardless of location — on site for workshops and critical phases.
Clarify goals, constraints, responsibilities and success criteria.
Set up the right expertise, roles, interfaces and decision paths.
Coordinate delivery, manage dependencies and make progress transparent.
Secure knowledge, hand over responsibility and establish clear next steps.
Practical AI, clear accountability
Using AI in software engineering and building AI-powered products or agents are different challenges. We address both with the architecture, governance and engineering discipline each requires.
The goal is to apply AI where it creates concrete value — with sound architecture, governance and clear responsibility.
Use AI tools selectively across development, reviews, testing and quality assurance.
Integrate AI agents safely into processes and system landscapes, with defined permissions, boundaries and human oversight.
Clarify the data, ownership and controls required for dependable use, and connect technical choices with operational responsibilities.
Selected project experience
Selected projects across automotive, energy and infrastructure – from AI-assisted software engineering to architecture, transformation and carve-outs.
Leadership of a software development team with responsibility for scope, technical execution and delivery.
Role: Software development lead
Design of a platform target architecture supporting current and future data and AI use cases.
Role: Project lead · Data & AI architecture
Programme coordination in the grid business during an acquisition and subsequent post-merger integration.
Role: PMO lead
Development of the global enterprise architecture function and its governance across several related engagements.
Role: Enterprise architecture & governance
Management of a multi-million-euro IT budget within a complex infrastructure programme.
Role: IT budget & project steering
Leadership of a migration workstream and PMO for the replacement of portfolio management, energy trading and risk management systems at a UK subsidiary.
Role: Migration workstream lead & PMO
Additional industry experience
Banking & Insurance · Pharmaceuticals & Life Sciences · Consumer Goods · Travel & Tourism · Public Sector · Technology · Real Estate
About Roth Advisory
Roth Advisory supports organisations in demanding technology and transformation initiatives – from strategy and architecture through execution.
We combine strategic direction with technical depth and delivery responsibility. Depending on the initiative, we take on individual senior roles, lead workstreams or assemble the right team for the challenge.
Founder & expertise
Dr. Sascha Roth
Dr. Sascha Roth's background spans strategic technology consulting, enterprise architecture, transformation and delivery leadership. At BCG Platinion, the technology unit of Boston Consulting Group, he advised clients on complex technology and transformation initiatives. He later served as Head of Product Architecture at Noumena Digital and has led software and transformation programmes, including the use of AI tools in engineering. He also advises an agentic AI startup and has been CEO of Roth Advisory since 2019.
Since 2024, he has been a lecturer at Lucerne University of Applied Sciences and Arts (HSLU) and Co-Head of the CAS Data Governance programme. He received his doctorate from the Technical University of Munich (TUM) with the distinction summa cum laude.
CEO, Roth Advisory since 2019 · HSLU lecturer since 2024 · Co-Head, CAS Data Governance
Questions
Yes. We can add focused expertise, take on team leadership or bring in additional specialists alongside your existing organisation. The engagement model is tailored to the task and responsibilities involved.
No. Depending on the need, the right setup may be focused advisory support, leadership for a workstream or a broader specialist team. We start with the work that needs to be done.
Yes. Enterprise architecture, IT strategy, programme leadership, post-merger integration and system migration are also core parts of our offering. We use AI where it adds concrete value, not as a requirement for every project.
Tell us what you want to achieve, where the main complexity lies and what support you are looking for. From there, we can define the right expertise and engagement model.
